“An increasing number of tier one operators are opting for third-party sportsbook provision”
Earlier this week, industry publication EGR Intel published its annual Power 50 list, considered by many as the most comprehensive ranking of the online gaming industry’s biggest operators.
Among the featured 50 were nine Kambi customers, up from six in 2017, which was considerably more than any other sportsbook supplier.
This 50% growth illustrates two key things: 1) Kambi continues to attract a high calibre of operators, and 2) an increasing number of tier one operators are opting for third-party sportsbook provision.
Further, three of the top 10 operators are partnered with Kambi, with the trio all moving up the table, in large part due to the sports betting growth they experienced throughout 2018.
LeoVegas, which entered the top 10 for the first time, has seen sports betting turnover more than double year-on-year. During the year LeoVegas took advantage of the freedom provided by the Kambi technology to develop a bespoke frontend.
For 888, which placed at number eight, sports betting was its fastest growing vertical in H1 2018. As you can see from the chart below, 888’s sports revenues have grown double-digit every year since switching to Kambi in 2013.
Kindred Group, the highest placing Kambi customer at number five, continues to grow its betting business from an already large base. For the nine months through September, Kindred’s sports betting gross win was up 37% year-on-year, and according to EGR, the betting vertical was Kindred’s “standout performer”.
“Growth was coming from nearly all areas of the business, although sports betting was the standout performer”
– EGR on Kindred’s 2018 performance
It’s worth noting LeoVegas, 888 and Kindred Group, among others, have all signed long-term contract extensions with Kambi over the past 18 months.
As discussed in Week 4, DraftKings has dominated the early exchanges in the New Jersey market with its Kambi-powered Sportsbook. DraftKing’s success in transitioning to sports betting has been recognised with the company making its debut in the EGR Power 50 this year, securing a top 30 place.
In addition to the top 50 places, sports betting newcomer BetPlay was listed among EGR’s ‘ones to watch’. BetPlay, which is operated by Corredor Empresarial and powered by Kambi, only launched in its local Colombian market in late 2017 and is already one of, if not the market leader with annual sports betting revenue for year one already in the tens of millions.
According to EGR: “Kambi-powered Betplay has quickly become one of the market leaders […] according to conversations with Colombian market experts, Betplay is already posting impressive revenue figures and has a 45% market share.”
The rapid rise of BetPlay illustrates Kambi’s ability to quickly springboard visionary operators into leaders in regulated markets and is just another example of how Kambi provides all of its operators with the freedom to grow, which is reflected in the operators placed on this year’s Power 50 list.
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