“Betplay, and I also mean Kambi are recognized as one of the best”
BetPlay has a presence in over 24,000 retail locations throughout Colombia, tailored to a wide range of player segments.
CEO of BetPlay, German Segura, discusses in the interview captured below his decision to partner with Kambi and comments that “Kambi enables us to work with certain sports that other sportsbooks don’t have, giving us (BetPlay) the ability to differentiate and become more competitive”
German discusses how BetPlay became the market leader in Colombia through strong shareholder backing and strategic partnership.
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